Connecting with Your Patient’s Emotions

Some patients will delay making an appointment with a doctor because of emotion. Sometimes they are just scared. Scared of meeting the doctor or scared of the possibility of bad news.

Helping your patients overcome this fear is key to the growth of your business.

So, how is it that you can take strides in assisting your next potential patient “get to know you” and make an appointment?

Here are a few questions to consider:

• Is your website up to date with information about you and your staff that will allow a potential patient the opportunity to gain an initial impression?
• Does your web presence allow your patients the opportunity to tell their friends about you?
• Do you have a “meet the doctor” time built into your initial appointments? Or do you have an occasional “open house” where a potential new patient will have a chance to meet you?
• Do you make a point of calling or sending a note to patients that will be coming to your office for the first time?
• Are you active in your community?  And do people see you as a “face” that cares about them outside of the office?
• What do you and your staff do every day to connect with the patients that you see in the office?

You became a doctor because you are passionate about caring for people and their health.  Let people get to know you and see your passion for them and you will take hold of your future.