This is our comprehensive guide to dental membership plans. In this guide you’ll learn what they are and why they might be a good fit for your practice. Done right, a dental membership plan can: Reduce your dependency on insurance companies Generate recurring revenue Improve patient loyalty Increase the value of your practice And lots […]
How to Handle A Disgruntled Patient
Every so often you may encounter a patient who is upset about something. They might call your office to rant on the phone for fifteen minutes. Or worse, corner you at your office and take the issue up in front of other patients. In this post, I want to share some advice for how to handle […]
Sharing Wins Provides A Boost to Morale
As the leader of your team, how do you foster positivity? I suggest that you dedicate time to sharing wins with your team. My team and I gather for 15 minutes every morning to share what we’re working on for the day. But on Tuesdays we meet for a full hour to work through an […]
Marketing ROI: 5 Simple Steps to Evaluate Your Ad Campaigns
How much money do you spend on advertising for your practice? Is it worth it? How can you know for sure? In this post, I’m going to show you how to measure the ROI of your ad campaigns in five simple steps. Let’s get started. Step 1: Create A Marketing Budget A budget helps you […]
Recent Changes to Michigan No-Fault Insurance Law: Better Safe Than Sorry
Michigan’s no-fault auto insurance system has been in place since 1973. Historically, every auto insurance policy in Michigan provided lifetime medical coverage without limit to an accident victim. Michigan was one of only 7 states that offered such a rich lifetime benefit amount. On May 30, 2019, Governor Whitmer signed historic no-fault auto insurance reform […]
How Much Cash Does Your Practice Need Right Now?
Cash is the lifeblood of a medical or dental practice. Throughout this COVID-19 pandemic, I hope you would agree with me on the importance of having access to an adequate amount of cash to run your business. Profit is important as well, but profits can be manipulated based upon several controllable factors. Cash, on the […]