Today I want to talk about a simple marketing opportunity that many independent healthcare providers, and small business owners in general, overlook. I’ll give you a hint. It’s hidden in what we use to communicate every single day. I’m talking about email. More specifically, I want to hone in on that short tagline that gets […]
Cash Controls for a Medical or Dental Office
Cash controls in your office involve the proper use of several rather simple bookkeeping systems. But if they’re not done consistently, it opens up the door for employee embezzlement. Check Signatures Only the physician or dentist should have signature privileges. And by all means, do not allow your personnel to use a signature stamp. Although […]
How to Protect Your Personal Assets from the Business
Many dental and medical practices protect their personal assets by operating as a corporation or as a limited liability company. Running your business as a corporation or a limited liability company can protect your home, your car, and your savings from being seized to pay for business debts. All that’s at risk is the money […]
7 Steps On How to Build a Marketing Plan for your Practice
Do you have a marketing plan for your practice? John Jantch small business marketing expert and author of Duct Tape Marketing, developed 7 steps to create the Ultimate Marketing System. In this post, we share John’s 7 steps to help you build a marketing plan for your practice. 1. Narrow your focus You can’t build […]
How to Increase the Online Visibility of Your Healthcare Practice
How easily can patients find you online? If you search for your specialty on Google, does your practice appear in the local results? There used to be a time when businesses thrived without a strong internet presence. But that’s simply not true anymore. Your online business identity is quickly becoming the primary way people find […]
How to Stretch the Tax Benefits of Your Retirement Plan
IRA beneficiary planning is often overlooked as a tax-saving strategy. Failing to designate an IRA beneficiary, or choosing the wrong beneficiary, may cause unwanted tax consequences. Beneficiaries affect the speed of distributions Typically, at age 70 1/2 you are required to start taking distributions from your plan. April 1st, following the year in which you […]