How much money do you spend on advertising for your practice? Is it worth it? How can you know for sure? In this post, I’m going to show you how to measure the ROI of your ad campaigns in five simple steps. Let’s get started. Step 1: Create A Marketing Budget A budget helps you […]
What Do Patients Really Want From Their Doctor?
A successful business seeks to know what its customers want most and then delivers. Starbucks, one of the most recognized and admired brands in the world, has made connecting with its customers a key ingredient to their business culture and their bottom line. A Value-Based Business Healthcare is moving from a business of volume to […]
Don’t Be Afraid to Try
In a fit of cleaning things up this morning, I came across a short article tucked away in one of my binders. This is what it said… So often we are scared. Scared of what we might not be able to do. Scared of what people might think if we tried. We let our fears […]
Is Your Business Social?
Originally posted in October 2013 About 15 years ago my oldest children were asking for social media accounts. Like many parents, it was then that I decided I had to get an account of my own to follow what they were doing. As I watched them and their friends grow up with these resources, […]
Why You Should Track New Patient Acquisition
New patient acquisition for the average dental practice should be between 10-25 patients each month. How does your dental practice compare? If you don’t know, that’s a problem. Like any other business metric, new patient acquisition is a key performance indicator that can inform your marketing strategy. Tracking New Patient Acquisition We help our dental […]
How to Make A Professional Email Signature
Today I want to talk about a simple marketing opportunity that many independent healthcare providers, and small business owners in general, overlook. I’ll give you a hint. It’s hidden in what we use to communicate every single day. I’m talking about email. More specifically, I want to hone in on that short tagline that gets […]