Do you have a marketing plan for your practice? John Jantch small business marketing expert and author of Duct Tape Marketing, developed 7 steps to create the Ultimate Marketing System. In this post, we share John’s 7 steps to help you build a marketing plan for your practice. 1. Narrow your focus You can’t build […]
How to Increase the Online Visibility of Your Healthcare Practice
How easily can patients find you online? If you search for your specialty on Google, does your practice appear in the local results? There used to be a time when businesses thrived without a strong internet presence. But that’s simply not true anymore. Your online business identity is quickly becoming the primary way people find […]
Do This to Make Your Patients Feel Welcome on Their First Visit
Have you ever walked into a place for the first time and felt like a fish out of water? If so, you can probably relate to my first visit to Jimmy John’s. I was driving back from an afternoon visit with a client when the sign “World’s Greatest Sandwich” caught my eye. Hungry and curious, […]
Value Based Marketing and the Mistake All Doctors Should Avoid
Buying Designer Jeans My brother was shocked to find out that I spent $200 on a pair of jeans. “How can you afford jeans that expensive?” he asked. “Don’t you know that you can buy a perfectly good pair at the mall for $50?” He wasn’t wrong. $200 jeans was not in my budget, and […]
How to Earn Trust With New Patients: 3 Easy Strategies
A Difficult Choice When my son Tyler was moving around for work he went 3 years without a primary care doctor. Despite having excellent health insurance through his employer, he told me a big reason why he didn’t seek out a physician was because in each city there was no clear choice. Choosing a new […]
Marketing That Works: Finding Your Edge With Seth Godin
Choosing Restaurants in Providence My apartment in Providence, Rhode Island was in an old three story building right in the heart of Wayland Square. I was perched at the top in 650 square feet overlooking the bustling block filled with boutique shops, hair salons, and quaint restaurants. Within the first few weeks of arriving, my […]