Harvey Mackay wrote the following in the forward of Ken Blanchard’s book, Raving Fans:
“Successful organizations have one common central focus: customers. It doesn’t matter if it’s a business, a professional practice, a hospital, or a government agency, success comes to those, and only those, who are obsessed with the looking after customers.”
In this episode, Mike and Ben visit with Ron Hartley from Solutionreach to discuss the benefits of online marketing strategies for medical and dental practices.
An effective patient engagement platform will help a practice in several ways, including:
- REMINDING patients of their scheduled appointments, which will reduce the cost of “No Shows” and free up staff time.
- RE-APPOINTING patients into the practice, which will help you keep patients in your practice.
- REMEMBERING your patient’s birthday. Doing something special will make a great impression.
- REALLY CARING for your patients by educating them about their health and well-being (it’s what patients want from their doctor).
- REVIEWING and effectively surveying your patients to determine their satisfaction levels, which can be discussed with your team members at your morning huddle.
- RECEIVING patients online. Today’s generation is using technology and the internet to search out their doctors.
- REFLECTING on your marketing plan and seeing the effectiveness of various campaigns and strategies.
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